80s Makeup Brands: The Ultimate Guide
80s Makeup Brands: The Ultimate Guide to Bold and Glamorous Looks
The 1980s were a decade of vibrant colors, bold trends, and unapologetic self-expression, and makeup reflected this spirit perfectly. From neon eyeshadow palettes to dramatic lip colors, 80s makeup brands played a pivotal role in shaping the decade's iconic style. This comprehensive guide explores the most influential 80s makeup brands, their signature products, and the impact they had on beauty trends.
The Rise of Bold Colors and Glamour
The 80s witnessed a shift in makeup trends, moving away from the natural and understated styles of previous decades. Bold colors, dramatic eye looks, and flawless skin became the hallmarks of 80s beauty. This shift was fueled by the emergence of new makeup technologies, a growing awareness of self-expression, and the influence of popular culture, including music videos and movies.
Iconic 80s Makeup Brands: Shaping the Decades' Style
1. Revlon: This iconic American brand was a leading force in the 80s makeup scene. Revlon's "ColorStay" line introduced long-lasting formulas that allowed women to experiment with bold colors without worrying about fading. Their "Super Lustrous" lipstick range offered a wide array of vibrant shades, and their "ColorStay" eyeshadows became a staple in many makeup bags.
2. Max Factor: Known for their pioneering work in the world of cosmetics, Max Factor continued its legacy in the 80s. Their "Pan-Stik" foundation was a cult favorite for its creamy, blendable texture and ability to create a natural-looking finish. Their "False Lash Effect" mascara, with its volumizing and lengthening formula, was a key ingredient in achieving the dramatic eye looks that defined the era.
3. Maybelline: Maybelline, known for its affordable yet effective products, played a significant role in making bold makeup accessible to everyone. Their "Great Lash" mascara, launched in 1971, gained immense popularity in the 80s for its thick, black formula and iconic green packaging. Their "Eye Studio" eyeshadow palettes offered a wide range of colors, catering to both beginners and experienced makeup enthusiasts.
4. CoverGirl: This brand became synonymous with the vibrant, playful spirit of the 80s. Their "Classic" mascara, with its unique curved brush, was a staple for achieving long and separated lashes. Their "PowderMatic" pressed powder, available in a wide range of shades, provided a flawless, smooth base for the era's dramatic makeup looks.
5. Avon: Avon was a household name, known for its direct sales model and affordable, high-quality products. Their "Nailwear" line introduced long-lasting nail polishes in a vast range of shades, reflecting the decade's love for bold colors and playful manicures. They also offered a variety of makeup essentials, including eyeshadows, lipsticks, and blushes.
6. Estée Lauder: A luxury brand known for its innovative products and sophisticated marketing, Estée Lauder continued its success in the 80s. Their "DoubleWear" foundation, with its long-lasting matte finish, became a favorite among women seeking flawless coverage. Their "Pure Color" lipstick line offered a wide selection of rich, luxurious shades, catering to a sophisticated clientele.
7. Lancôme: Lancôme, a French beauty brand known for its elegant packaging and high-quality products, had a significant influence on the 80s makeup scene. Their "Hypnôse" mascara, with its signature curved brush, was a popular choice for creating dramatic lashes. Their "Color Design" eyeshadow palettes offered a range of vibrant colors and textures, allowing for endless creative possibilities.
8. Clinique: Known for its allergy-tested and dermatologist-developed products, Clinique offered a range of makeup suitable for sensitive skin. Their "Almost Lipstick" formula, with its sheer and moisturizing texture, became popular as a low-maintenance alternative to bolder lipstick shades. Their "Blushwear" powder blushes, available in a range of flattering shades, provided a natural-looking flush of color.
Key Makeup Trends of the 80s: A Look at the Era's Iconic Looks
1. Bold Eyeshadows: The 80s were all about vibrant, eye-catching eyeshadows. Neon colors, like turquoise, pink, purple, and blue, were particularly popular. Eyeshadows were often applied in a dramatic fashion, with a crease contour and a highlight on the brow bone.
2. Liquid Eyeliner: Liquid eyeliner was a staple in many 80s makeup looks, creating sharp, dramatic lines and a defined eye shape. Winged eyeliner was particularly popular, adding a feline touch to the makeup.
3. False Lashes: False lashes were another key element in the 80s makeup scene, adding drama and volume to the eyes. From individual lashes to full strips, there were numerous options to create a glamorous look.
4. Bronzer and Blush: Bronzer was used to contour the face, creating the illusion of a sun-kissed glow. Blush was applied generously to the apples of the cheeks, adding a healthy flush of color.
5. Red Lipstick: Bold, red lipstick was a timeless staple of 80s beauty. It added a touch of glamour and power to any look, from casual to evening.
6. Power Brows: Thick, arched eyebrows were another defining trend of the 80s. Eyebrows were often defined with an eyebrow pencil or powder, creating a bold and expressive look.
The Legacy of 80s Makeup
The 80s makeup scene had a lasting impact on the beauty industry. It introduced bold colors, innovative textures, and groundbreaking techniques that continue to influence makeup trends today. The decade's bold spirit of self-expression encouraged experimentation and creativity, paving the way for a more inclusive and diverse approach to beauty.
FAQ
1. What are some of the most iconic 80s makeup products? Some of the most iconic 80s makeup products include Revlon's "ColorStay" foundation, Max Factor's "False Lash Effect" mascara, Maybelline's "Great Lash" mascara, CoverGirl's "PowderMatic" pressed powder, and Estée Lauder's "DoubleWear" foundation.
2. How can I recreate an 80s makeup look? To recreate an 80s makeup look, start with a flawless base, using foundation and powder. Apply a vibrant eyeshadow, like blue, pink, or purple, to the crease and brow bone. Enhance the eyes with liquid eyeliner, especially a winged liner. Add a few coats of black mascara and, for a dramatic touch, consider using false lashes. Finish with a bold red lipstick and a touch of blush.
3. What are some modern-day makeup brands that are inspired by 80s trends? Many modern-day makeup brands draw inspiration from the bold and playful spirit of 80s makeup. Examples include:
- Anastasia Beverly Hills: Known for their bold brow products and vibrant eyeshadow palettes.
- Fenty Beauty: Offers a wide range of foundation shades and bold lipsticks.
- Pat McGrath Labs: Creates high-quality, high-pigment makeup that often incorporates 80s-inspired color schemes.
Conclusion
The 80s was a vibrant and unforgettable decade for beauty, marked by bold colors, dramatic looks, and innovative makeup products. The enduring popularity of 80s makeup trends, such as bold eyeshadows, winged eyeliner, and red lipstick, is a testament to the era's lasting impact on the world of beauty. Whether you're a nostalgic makeup enthusiast or simply intrigued by the decade's iconic styles, exploring the world of 80s makeup brands is a journey into a time of creative expression and unapologetic glamour.
Call to Action: What are your favorite 80s makeup brands and products? Share your memories and favorite looks in the comments below!
