70s Women Makeup Guide: Looks & Tutorials

The 1970s were a period of bold experimentation and artistic expression, and this was reflected in the makeup trends of the era. From the glam rock era to the disco fever, 70s makeup was all about dramatic eyes, glowing skin, and vibrant colors. This guide delves into the iconic looks and techniques that defined 70s makeup, providing step-by-step tutorials and tips to recreate these timeless styles.

Table of Contents

The Evolution of 70s Makeup: A brief overview of the changing styles throughout the decade.
Key 70s Makeup Products: Essential products to achieve the iconic looks.
The Iconic 70s Makeup Looks: Detailed breakdowns of popular styles from the era.
70s Makeup Tutorial: The Disco Queen: A step-by-step guide to creating a glamorous disco-inspired look.
70s Makeup Tutorial: The Glam Rock Goddess: A guide to achieving the bold, edgy makeup of the glam rock era.
70s Makeup Tutorial: The Natural Beauty: For those seeking a more understated approach, this tutorial focuses on a soft, natural look.
70s Makeup Tips & Tricks: Expert advice and techniques for achieving perfect 70s makeup.
FAQ: 70s Makeup
Conclusion: A summary of the key takeaways and a call to action.

The Evolution of 70s Makeup

The 1970s witnessed a dramatic shift in makeup trends, moving away from the heavy, contoured styles of the 1960s and embracing a more natural and expressive approach.

Early 1970s: The early years saw a focus on natural beauty, with barely-there makeup becoming popular. Soft, neutral colors were preferred, and light coverage was the key.
Mid 1970s: The rise of glam rock and disco saw a dramatic change in makeup styles. Bold, colorful eyeshadows, eyeliner, and mascara came to the forefront, emphasizing a dramatic and expressive look. This period also saw the rise of the "smoky eye" and the use of shimmering eyeshadows.
Late 1970s: The late 70s brought a more sophisticated approach to makeup. While bold colors remained popular, subtle contouring techniques and soft, matte eyeshadows also gained traction.

Key 70s Makeup Products

To achieve the iconic 70s makeup looks, several key products are essential.

1. Foundation:

Light-coverage formulas: Cream or liquid foundations with sheer coverage were favored for a natural look.
Matte finishes: Matte foundations were popular to create a smooth base for bold eyeshadow.
Cream blush: Cream blushes were often used to add a natural flush of color to the cheeks.

2. Eyeshadow:

Vibrant colors: Bold, jewel tones like emerald green, cobalt blue, and deep purple were popular.
Shimmery textures: Shimmery eyeshadows were used to add a dazzling effect to the eyes.
Metallic finishes: Metallic eyeshadows, especially in gold and silver, were favored for evening looks.

3. Eyeliner:

Liquid eyeliner: Used for creating bold, graphic lines.
Kohl eyeliner: Soft, black kohl eyeliner was used to define the lash line and create a smoky eye.
Colored eyeliners: Boldly colored eyeliners were trendy for creating a dramatic look.

4. Mascara:

Volumizing mascara: Volumizing mascaras were popular for creating long, thick lashes.
Colored mascaras: Colored mascaras, particularly in blue and brown, were popular for adding a pop of color.

5. Lipstick:

Bold colors: Bright reds, oranges, and pinks were popular for creating bold lip looks.
Nude shades: Nude lipsticks were used for a more toned-down look, particularly during the early 70s.

The Iconic 70s Makeup Looks

1. The Disco Queen: This look embodies the glamour and energy of the disco era.

Key features: Bold eyeshadow, heavy eyeliner, long lashes, and a dramatic lip.

2. The Glam Rock Goddess: This look is inspired by the bold and edgy makeup of the glam rock era.

Key features: Smoky eyes, dark eyeliner, and a neutral lip.

3. The Natural Beauty: For those who prefer a more understated look, this style emphasizes natural beauty.

Key features: Light coverage foundation, subtle blush, and defined brows.

4. The "70s Power Woman": This powerful look emphasized strong features and a polished aesthetic.

Key Features: Defined eyeliner, sculpted cheekbones, and bold lipstick.

5. The "Bohemian Chic": This look embraced a free-spirited vibe through earthy tones and soft features.

Key features: Natural makeup, bronzer, and earthy eyeshadows.

70s Makeup Tutorial: The Disco Queen

Step 1: Skin Prep:

Cleanse and moisturize your face.
Apply a light-coverage foundation and blend well.

Step 2: Eyeshadow:

Choose a vibrant eyeshadow for your lids, such as emerald green or cobalt blue.
Apply the color over the entire eyelid, blending upwards to create a soft transition.
Use a shimmery eyeshadow on the center of the eyelid for added dimension.

Step 3: Eyeliner:

Use liquid eyeliner to create a thin line along your upper lash line.
Wing out the liner at the outer corner for a dramatic effect.
Apply kohl eyeliner to your lower lash line.

Step 4: Mascara:

Apply several coats of volumizing mascara to both upper and lower lashes.

Step 5: Lips:

Apply a bold red, orange, or pink lipstick for a dazzling finish.

Step 6: Blush:

Add a touch of warm blush to the apples of your cheeks for a natural flush.

Step 7: Highlight:

Use a shimmery highlighter on your cheekbones, brow bone, and cupids bow for a glowing finish.

70s Makeup Tutorial: The Glam Rock Goddess

Step 1: Skin Prep:

Cleanse and moisturize your face.
Apply a matte foundation to create a smooth canvas.

Step 2: Eyeshadow:

Use a black or dark brown eyeshadow to create a smoky eye.
Apply the eyeshadow to your crease and blend upwards towards the brow bone.
Use a black kohl eyeliner to line your upper lash line.

Step 3: Eyeliner:

Use a liquid eyeliner to create a thin line along your upper lash line, extending the line out past the corner of your eye for a dramatic effect.
Use a black kohl eyeliner to line your lower lash line and smudge it gently.

Step 4: Mascara:

Apply several coats of volumizing mascara to both upper and lower lashes.

Step 5: Lips:

Keep your lips neutral with a nude lipstick or lip gloss.

Step 6: Blush:

Use a subtle blush to add a touch of color to the apples of your cheeks.

70s Makeup Tutorial: The Natural Beauty

Step 1: Skin Prep:

Cleanse and moisturize your face.
Apply a light-coverage foundation or tinted moisturizer that matches your skin tone.

Step 2: Eyeshadow:

Use a neutral eyeshadow on your lids, such as beige or light brown.
Apply a slightly darker shade to your crease for definition.

Step 3: Eyeliner:

Use a black kohl eyeliner to define your upper lash line by lining it from root to tip.

Step 4: Mascara:

Apply one or two coats of volumizing mascara to your upper lashes.

Step 5: Lips:

Use a nude or light pink lipstick to finish the look.

Step 6: Blush:

Add a touch of soft blush to the apples of your cheeks for a natural flush.

70s Makeup Tips & Tricks

Use a foundation that matches your skin tone perfectly.
Don't be afraid to experiment with bold eyeshadow colors.
Use a light touch with eyeliner. A thin line can be just as effective as a thick one.
Don't forget your brows! Defined brows were a key feature of 70s makeup, so use a brow pencil or powder to create sculpted arches.
Don't forget to blend! Blending is essential to create a soft, natural effect.
Use a setting spray to lock in your makeup and prevent it from smudging.

FAQ: 70s Makeup

1. What is the best way to achieve a smoky eye?

The key to achieving a smoky eye is to use a blend of dark eyeshadows, such as black, brown, or gray, and blend them softly around the crease of the eye. Start with a light hand and build up the intensity gradually.

2. What are the best eyeshadow colors for a 70s look?

Bold, vibrant colors like emerald green, cobalt blue, and deep purple are staples of the 70s. Shimmery gold and silver shades are suitable for evening looks.

3. How can I create a winged eyeliner look?

To achieve a winged eyeliner look, start by lining your upper lash line with liquid eyeliner. Then, extend the line out past the corner of your eye, creating a wing shape. Be sure to blend the wing into the lash line for a seamless look.

Conclusion

70s makeup was all about bold colors, expressive eyes, and a touch of glamour. Whether you're looking to recreate the disco-inspired looks of the era or embrace a more nature-inspired style, this guide provides all the tools and techniques you need to achieve the perfect 70s makeup look. Embrace the era's bold aesthetic and express your own individuality through the transformative power of makeup.

Ready to step back in time and embrace the iconic 70s makeup trends? Start experimenting with these looks today and unleash your inner 70s fashion icon!