70s Chola Makeup Tutorial: Step-by-Step Guide

makeuptutorialstepbystepguide">70s Chola Makeup Tutorial: Step-by-Step Guide

The iconic 70s Chola makeup look has become an enduring trend, captivating fashion enthusiasts with its bold and striking features. This guide will walk you through each step of creating the perfect 70s Chola makeup look, from preparing your skin to perfecting your pout. So, get ready to embrace the fierce and glamorous era of Chola culture.

Understanding the 70s Chola Makeup Look

The 70s Chola makeup look is characterized by its strong, defined features and dramatic, often dark, color palettes. This style pays homage to the fashion and beauty trends of the Chicano community in the 1970s, where expressive makeup was a powerful form of self-expression and cultural identity.

The signature elements of the 70s Chola makeup look include:

Bold brows: Defined, arched, and often filled in with a dark eyebrow pencil or powder.
Heavy eyeliner: Thick, dramatic eyeliner applied close to the lash line and extended beyond the outer corner of the eye, creating a winged effect.
Intense eyeshadow: Often a single dark shade, like black or brown, blended into the crease and across the lid for a smoky effect.
Dramatic lashes: Long, thick lashes achieved with multiple coats of mascara or false eyelashes.
Defined lips: Typically lined with a dark lip liner, often with a deeper shade than the lipstick, creating a sculpted and full-looking pout.

This makeup style is not just about appearance; it's about embracing your own unique style and expressing your personality.

Step 1: Prep Your Skin

Before applying any makeup, it's essential to prepare your skin for a flawless base.

Cleanse: Start with a gentle cleanser to remove any dirt, oil, or makeup residue.
Exfoliate: Use a gentle scrub to remove dead skin cells and create a smooth surface for makeup application.
Hydrate: Moisturize your skin with a lightweight, non-greasy moisturizer to provide hydration and a healthy glow.

Step 2: Create a Flawless Base

A flawless base is crucial for any makeup look, especially the 70s Chola style.

Primer: Apply a makeup primer to create a smooth, even surface and help your makeup last longer.
Foundation: Choose a foundation that matches your skin tone and provides medium to full coverage. Apply it evenly using a brush or sponge.
Concealer: Apply concealer to cover any blemishes, dark circles, or imperfections. Blend it out carefully for a seamless finish.
Contour and Highlight: Use bronzer to contour your cheekbones, jawline, and temples. Apply highlighter along the cheekbones, brow bones, and cupids bow for a subtle glow.

Step 3: Define Your Brows

Bold, defined brows are essential for the 70s Chola look.

Brush: Use a spoolie brush to brush your brow hairs upwards and into place.
Pencil or Powder: Choose a dark eyebrow pencil or powder that matches your hair color and use it to fill in any sparse areas.
Shape: Create a sharp arch to the brow, extending it slightly beyond the outer corner of your eye.
Set: Use a clear brow gel to set your brows and prevent smudging.

Step 4: Apply Dramatic Eyeshadow

The eyeshadow in the 70s Chola look is about adding depth and intensity to the eyes.

Single Shade: Choose a dark, rich eyeshadow shade like black, brown, charcoal, or navy blue.
Blended Blend: Apply the eyeshadow to the crease of your eye, blending it outwards towards the outer corner.
Lid Coverage: Extend the eyeshadow across your entire eyelid, blending it seamlessly to create a smoky effect.
Inner Corner Highlight: Use a light, shimmery eyeshadow or highlighter to brighten the inner corner of your eye.

Step 5: Master the Winged Eyeliner

The iconic winged eyeliner is a defining feature of the 70s Chola look.

Liquid or Gel Liner: Choose a liquid or gel eyeliner in black or dark brown.
Thin Line: Start by applying a thin line along your upper lash line, from the inner corner to the outer corner.
Wing: Extend the line beyond the outer corner of your eye, creating a sharp, angled wing.
Thickness: Gradually thicken the line as you move towards the outer corner, creating a dramatic effect.
Lower Lash Line: You can also apply a thin line of eyeliner along your lower lash line for added definition.

Step 6: Create Enchanting Lashes

Long, thick lashes are essential to amplify the drama of the 70s Chola look.

Multiple Coats: Apply several coats of mascara to your upper and lower lashes, focusing on lengthening and volumizing.
False Lashes: Use individual lashes or a full strip of false lashes to create a dramatic lash effect.
Lash Glue: Apply a thin layer of lash glue to the lash band and let it dry slightly before applying.

Step 7: Sculpt Your Lips

The 70s Chola look features a defined and sculpted lip.

Lip Liner: Choose a dark lip liner, often a shade darker than the lipstick, and use it to line your lips, creating a defined shape.
Full Lips: Overline your lips slightly to create a fuller, more voluptuous look.
Lipstick: Fill in your lips with a dark lipstick, such as a burgundy, brown, plum, or deep red.
Matte Finish: Opt for a matte lipstick to enhance the boldness of the look.

Step 8: Set Your Makeup

To ensure your makeup lasts all night, you need to set it properly.

Setting Spray: Use a setting spray to lock in your makeup and prevent it from fading or smudging.
Light Dust: Apply a light dusting of translucent powder to your T-zone to help control shine and set your foundation.

FAQ

Q: What are the origins of the 70s Chola makeup look?

A: The 70s Chola makeup look emerged from the Chicano community in the 1970s, where it became a symbol of cultural pride and self-expression. The bold and dramatic makeup elements reflected the vibrant fashion and art scene of the time.

Q: Is the 70s Chola makeup look appropriate for all skin tones?

A: The 70s Chola makeup look can be adapted to suit different skin tones. The key is to choose shades that complement your natural complexion and create a harmonious look.

Q: How can I make the 70s Chola makeup look more modern?

A: You can modernize the 70s Chola makeup look by experimenting with different eyeshadow colors, using a lighter hand with the eyeliner, or incorporating a more natural lip color.

Q: What are some tips for achieving a flawless 70s Chola makeup look?

A: Practice makes perfect! Start by practicing the individual steps of the makeup look and gradually work your way up to creating a complete look. Remember to blend well and choose products that complement your skin tone and personal style.

Conclusion

The 70s Chola makeup look is a timeless beauty trend that continues to inspire and empower. Its bold and expressive features capture the spirit of the era and offer a powerful way to showcase your individuality. By following this step-by-step guide, you can master the art of 70s Chola makeup and create a look that is both captivating and confident.

Ready to channel your inner Chola? Share your 70s Chola makeup creations with us!