60s 70s Makeup Style Guide: Trends Techniques Tips

60s & 70s Makeup Style Guide: Trends, Techniques, & Tips for Retro Makeup

Step back in time with a touch of groovy glamour! The 1960s and 1970s were eras of bold self-expression, reflected in the daring makeup trends that defined the decades. From the mod eyes of the '60s to the disco-inspired looks of the '70s, these styles offer a playful and timeless way to channel your inner icon. This guide will delve into the key elements of 60s and 70s makeup, providing you with the tools and techniques to create your own retro masterpiece.

The Evolution of Retro Makeup

The 1960s and 1970s witnessed a dramatic shift in beauty standards. The war-torn 1950s gave way to a rebellious spirit that emphasized individuality and self-expression. With the dawn of the Swinging Sixties, makeup embraced a more graphic and geometric approach, influenced by the avant-garde movements of the time. The 1970s further amplified this trend with an emphasis on bold colors, glitter, and a more sensual, free-flowing aesthetic inspired by the rise of disco culture.

60s Makeup Trends: A Mod Look

The 60s makeup look was all about clean lines, bold colors, and a sense of playful sophistication. Here's a breakdown of the key elements:

1. Eyes:

Winged Eyeliner: The signature "cat eye" was an essential element. This sharp, elongated shape created a dramatic and flirty effect, emphasizing the eyes.
False Eyelashes: Adding a touch of drama and definition to the eyes. Opt for thick, full lashes for a statement look.
Bold Colors: Experiment with vibrant colors like turquoise, emerald green, or bright blue for an eye-catching effect.
Graphic Lines: Embrace the minimalist aesthetic of the 60s by using black liquid liner to create clean lines and geometric shapes.

2. Lips:

Matte Finish: Matte lipstick was the dominant choice, offering a sharp and sophisticated contrast to the bold eye makeup.
Nude or Pastel Colors: Pale pink, beige, or peach lipstick was often paired with vibrant eye looks to create a balanced aesthetic.
Defined Shape: Lips were typically defined with a sharp lip liner, creating a precise and polished look.

3. Skin:

Pale Foundation: The 60s favored a pale complexion, so opt for a foundation one or two shades lighter than your natural skin tone.
Minimal Blush: A subtle pink blush was applied to the apples of the cheeks, creating a healthy glow.
Dewy Finish: The skin should have a slightly dewy sheen, suggesting youthfulness and vitality.

70s Makeup Trends: Disco Fever

The 1970s embraced a more sensual and flamboyant approach to makeup, characterized by bold colors, shimmer, and a focus on highlighting natural features.

1. Eyes:

Metallic Eyeshadows: Shimmering, metallic eyeshadows were a staple, adding a touch of glamour to any look. Think gold, silver, bronze, and copper.
Smoky Eye: The smoky eye was a popular choice, but it was less dramatic than its modern counterpart. Soft, blended shades of browns, grays, and blacks were used to create a subtle depth.
Bold Eyeliner: Thick black eyeliner was used to create strong lines and dramatic shapes, often extending beyond the corners of the eye.

2. Lips:

Glossy Finish: The 70s loved shiny finishes! Opt for a high-shine lipstick or gloss in bold colors.
Berry Tones: Rich berry shades like plum, burgundy, and deep red were popular choices.
Brown Lipstick: Brown lipstick emerged as a trend, offering a more earthy and sophisticated alternative to the vibrant hues.

3. Skin:

Bronze Glow: Achieving a sun-kissed tan was a key aspect of the 70s look. Use bronzer to contour the face and add warmth.
Natural Blush: Rose-toned blushes were applied to the apples of the cheeks for a healthy, flushed look.
Focus on Features: The 70s makeup emphasized enhancing natural features, such as the cheekbones and brow bones.

Mastering the Techniques of Retro Makeup

Applying 60s and 70s makeup effectively requires a few key techniques:

1. The Perfect Base:

Primer: A primer will create a smooth canvas for your makeup, helping it last longer.
Foundation: Choose a foundation that matches your skin tone exactly. Use a sponge or brush to blend it seamlessly.
Concealer: Use concealer to cover any blemishes or dark circles.

2. Eyeshadow Application:

Blending: Use a fluffy brush to seamlessly transition between colors and create a soft, diffused look.
Precision: For graphic lines and shapes, use a small, angled brush and a steady hand.
Setting: Use a setting spray to keep your eyeshadow from creasing.

3. Lip Shaping and Application:

Lip Liner: Use a lip liner that matches your lipstick color to define the shape of your lips.
Lip Brush: Applying lipstick with a brush will help you achieve a precise application and create the desired look.
Blotting: After applying lipstick, blot your lips with a tissue to remove any excess product and prevent bleeding.

Retro Makeup Tips for a Flawless Look

Here are some helpful tips to elevate your retro makeup game:

Practice Makes Perfect: Take the time to practice your chosen look before a big event. This will help you feel confident and avoid any last-minute mishaps.
Experiment with Colors: Don't be afraid to play with different colors and textures to find what suits you. The beauty of retro makeup is its versatility.
Invest in Quality Products: Using high-quality makeup products will make a significant difference in the longevity and overall appearance of your look.
Stay True to Yourself: Ultimately, the most important thing is to have fun and express your individuality. Embrace the retro vibe and let your inner icon shine!

FAQ: Retro Makeup

Q: Can I still create a retro look with modern makeup products?

A: Absolutely! Many modern brands offer products that are inspired by vintage makeup trends. You can find matte lipsticks, bold eyeshadow colors, and even vintage-inspired packaging.

Q: How can I adapt retro makeup to my modern style?

A: You can modernize a retro look by toning down the intensity of specific elements. For example, you could use a softer shade of lipstick with a bold eye or opt for a less-intense winged eyeliner. The key is to find the balance that works best for you.

Q: Are there any modern makeup trends that have roots in retro makeup?

A: Indeed! The resurgence of graphic eyeliner, bold lip colors, and the smoky eye are all examples of modern makeup trends that were popular in the 60s and 70s.

Conclusion: Embrace the Groovy Vibes

Retro makeup offers a fascinating blend of bold creativity and timeless appeal. From the iconic winged eyeliner of the 60s to the glittering glamour of the 70s, these looks are a testament to the power of self-expression and the enduring influence of fashion on beauty trends. Whether you're seeking a playful twist on your everyday makeup or a glamorous statement for a special occasion, embrace the spirit of the past and experiment with the endless possibilities of retro makeup!